Branding Questionnaire

I am excited to begin working with you!  Below are some questions for me to get a better understanding  of the direction you would like to see your brand go. 

Please be as detailed as possible with your answers! This will help me create an overall look that will speak to your audience and accurately reflect your business.

Let's get started!

Your Information

Name:


Address:


Phone:


Email:

Company Name:


Website (or do you need one?):


Social Accounts (FB, Insta, etc):

New Branding 

Rebrand

Your Business & Target Audience

Please tell me about your business. (Mission Statement, Vision, Values...etc.)







Feel free to describe in more detail. (Highly corporate, friendly, professional, fun...etc.)






Who is your target audience? Ex. Female in the US., under 45, young professional, interested in fashion trends, health, wellness; household income of $35k and up; comfortable shopping online.






After your branding is complete, what do you hope to convey to your clients and target audience?






Please list at least two different companies that are an inspiration 
to your brand.

Your Competitors

Who are they? (Please list their names, websites and social accounts)







What makes your company unique and helps you stand out 
against your competitors?

Branding

Do you currently have a brand in place? If so, what do you love about your brand that you would like to keep?






What elements of your current brand do you feel that you have outgrown? What do you love about your current logo (if you have one)?

Is there a particular
style of logo you like?

Example of
logo type:

Just Font,
No Symbols

Font with
Added Meaning

Monogram

Font Inside a
Shape

Abstract Icon

Regular Icon

Silhouette

Badges &
Crests

Mascot

Signature: Wordmark,
Symbol & Tagline
   * Most Popular Logo

Font Style

Serif Font


Sans-Serif


Script


Eroded/Grunge


Typewriter


Handwritten

Tone

Choose the font types you find most appealing. 

Please note you are not choosing what will be used. This is just to give me an idea of your preferences!

I also like incorporating 2 different font styles into logos to add interest, so feel free to choose more then one.

Please choose the different tone/tones you find 
most appealing and would like to incorporate.

Colorful


Muted / Soft


Feminine 


Masculine

Classic


Minimalistic


Modern


Bold

Design

Do you have specific brand colors that you would like to incorporate?
Please list all colors or HEX codes.





Are there any colors you DISLIKE? Please list all colors or HEX codes.





Are there any specific designs that appeal to you?
*You can always send different designs via email or we can speak
about this in detail together.

Additional Notes